Press Release

Berlin, Germany – 14th June, 2007.
With three distinctive new Bluetooth™ watches from Sony Ericsson announced today, you really can have it your way. Select the one that fits your style from the Bluetooth™ MBW-150 range and enjoy the convenience of controlling your phone from your wristwatch. Created together with Fossil, a world expert in watch technology, this new range of Sony Ericsson MBW-150 Bluetooth™ watches is truly ahead of its time, bringing together contemporary design and cutting edge Bluetooth™ technology.

The Bluetooth™ Watch MBW-150 range by Sony Ericsson

Understated cool
Be first among your friends to control your phone with your watch

Subtle control
See who’s calling on your watch display and choose to reject, mute or take the call via the phone or a headset

Individual style
Choose from one of three new styles of Bluetooth™ Watch: Music, Executive or Classic Edition

“From the moment you use a Bluetooth™ Watch you wonder how you ever managed without it,” says José Barreiro-López Head of Sales & Marketing Support of Sony Ericsson.  “Using your watch as a wire-free interface with your phone is about as convenient and non-obtrusive as you can get.  Now whether you’re out socialising, working, or just at home with your family, there’s a Bluetooth™ watch to go with you.”

Timeless design
In conjunction with Fossil, Sony Ericsson has created three Bluetooth™ watches that stand out on your wrist and incorporate stand-out technology.  The Bluetooth™ Watch MBW-150 Music Edition is finished in black with orange details; the Bluetooth™ Watch MBW-150 Executive Edition features a professional-looking stainless steel bracelet and the Bluetooth ™ Watch MBW-150 Classic Edition sports a premium leather strap and black face. 

Choose the Edition to suit your style:

Bluetooth™ Watch MBW-150
Music Edition
Control your music phone with your watch

Bluetooth™ Watch MBW-150
Executive Edition
Keep ahead of the pace and control
your phone in a way that keeps you focused

Bluetooth™ Watch MBW-150
Classic Edition
Relax in casual style while keeping in touch with the world

All three timepieces in the MBW-150 range have a scratch-resistant mineral crystal glass face with an antiglare coating. When not using them to control your phone they look exactly like a regular watch, thanks to a discreet OLED display that’s only seen when in use.  What’s more, the addition of Bluetooth™ technology does not lead to a compromise on time-keeping. A Quartz analogue precision movement, plus a digital time display that’s synchronised with your phone, make sure that you stay on track.

Discreet style
Whatever the situation, when your phone rings you need to be able to check who’s calling quickly and without breaking your engagement with the people around you.  When an incoming call or a text message arrives, the Bluetooth™ Watch MBW-150 gently vibrates on your wrist, so with a quick glance you can see the caller ID on the display.  Lightly touch a button on the watch to decide whether to reject or mute the call, or take it by pressing the Answer key on your headset, car handsfree or phone. 

Remote control
You don’t need to have your phone in your hands to manage calls or music.  Use your Bluetooth™ Watch MBW-150 as a music remote control when you phone’s on the other side of the room or if you’re using it to listen via your home speakers. View tracks, adjust the volume, change the tune or switch your music off, all from your watch and without getting out of your chair.

The easy life
New features make life even easier when controlling your phone through your wristwatch.  Auto pairing™ connects the watch to your phone automatically the first time they are linked to each other so there’s no set-up routine.  If you live your life looking for your phone, the Bluetooth™ Watch MBW-150 will help you keep hold of it, since it gives out a vibrating signal when the phone goes out of range.  Finally, thanks to Sony Ericsson’s expertise with Bluetooth™ technology, the signal should always be robust and reliable.

Partners in time
The Bluetooth™ Watch MBW-150 is compatible with a wide range of Sony Ericsson phones and the full list can be viewed on www.sonyericsson.com.  Perfect partnerships include the new W910 Walkman® phone with the Bluetooth™ Watch Music Edition, the K850 Cyber-shot™ phone with the Bluetooth™ Watch Classic Edition and nothing less than the Sony Ericsson P1, the latest addition to the smartphone portfolio, with the Bluetooth™ Watch Executive Edition.

The Bluetooth™ Watch MBW-150 range at a glance:

Key Features	Analogue Bluetooth™ Watch Technically innovative with classic watch design Stainless steel Mineral crystal scratch resistant face with antiglare coating Discreet yet clear OLED display Quartz movements for exact time keeping Strong wireless link to phone using Bluetooth™ 2.0 Time indicator Analogue Digital from mobile phone Discreet call handling Caller ID in display Reject/mute call through watch Adjust volume Music player control Play, stop, next/previous track Adjust volume SMS/MMS message alert Vibrates upon receiving an SMS/MMS Out of range warning Vibration alert at 10 meters from phone Auto pairing™ Easy to set up Water resistant Up to 30 meters
Compatibility	For complete list please see www.sonyericsson.com/accessories
Availability and versions	Standby time: Battery indicator Bluetooth™ functionality up to 7 days Analogue time keeping up to 7 additional days Weight: Music: 85g Classic: 77g Exec: 182g Kit content: Bluetooth™ Watch MBW-150 Charging Clip Standard Charger CST-70 User Guide Exclusive Box The Bluetooth™ Watch MBW-150 will be available in selected markets from Q4 2007

Developed in association with Fossil:
Fossil Inc is a design, development, marketing and distribution company that specialize in consumer products predicated on fashion and value. The company's principal offerings include an extensive line of fashion watches sold under the company's proprietary and licensed brands. The company also offers complementary lines of small leather goods, belts, handbags, sunglasses, jewellery and apparel. The company's products are sold in department stores and specialty retail stores in over 90 countries around the world, in addition to the company's e-commerce website at www.fossil.com. Certain product, press release and SEC filing information concerning the Company are available at the website. Fossil and the Fossil logo are trademarks of Fossil, Inc.

Legal
1) Facts and features may vary depending on local variant.
2) Kit contents and colour options may differ from market to market. The full range of accessories may not be available in every market.

© Sony Ericsson Mobile Communications AB, 2007.
The liquid identity logo is a trademark of Sony Ericsson Mobile Communications AB. Sony is a trademark or registered trademark of Sony Corporation. Ericsson is the trademark or registered trademark of Telefonaktiebolaget LM Ericsson.
Java and all Java-based trademarks and logos are trademarks or registered trademarks of Sun Microsystems, Inc. Other product and company names mentioned herein may be the trademarks of their respective owners.
Any rights not expressly granted herein are reserved. Subject to change without prior notice.

Sony Ericsson Mobile Communications serves the global communications market with innovative and feature-rich mobile phones, accessories and PC-cards. Established as a joint venture by Sony and Ericsson in 2001, with global corporate functions located in London, the company employs over 7,500 people worldwide, including R&D sites in Europe, Japan, China and America. Sony Ericsson celebrated the 5th anniversary of the start of the joint venture on 1st October, 2006.
Sony Ericsson is the global title sponsor of the Women's Tennis Association, and works with the Association to promote the Sony Ericsson WTA Tour in over 80 cities during the year. For more information on Sony Ericsson, please visit http://www.sonyericsson.com/              
FOR MEDIA INFORMATION PLEASE CONTACT:

Sony Ericsson Corporate Communications & PR
Aldo Liguori - Telephone +44 208 762 5860
Merran Wrigley - Telephone +44 208 762 5862
General Press Telephone +44-208 762 5858
E-mail: press.global@SonyEricsson.com