Press Release

Berlin, Germany – 14th June, 2007.
A deck of new accessories launched today by Sony Ericsson go further to make your mobile phone the centre of your music listening world.  They all sport superior audio quality, stand-out design and simple operation, and between them have everything you need to turn your phone into the complete mobile music system.  Three new music headsets, an FM Music Transmitter and a Music Desk Stand make up the range announced today, plus the Bluetooth™ Watch MBW-150 Music Edition.

“If you love music then you appreciate good audio quality and you want nothing to come between you and your favourite tunes,” says Jacob Sten, Head of PBU Accessories at Sony Ericsson.  “With these great new accessories you really can enjoy great music with exceptional sound at home, at work or on the go.  Whether you’re into heavy metal, light pop, classical or R&B, just put your music on your phone and savour it, share it or dance to it.“

New Music Accessories by Sony Ericsson 

Stereo Bluetooth™ Headset HBH-DS200
Light and easy to use, the HBH-DS200 will let you enjoy your music and phone calls as you go.

Stereo Portable Handsfree HPM-90
A handsfree with a display which tells you who is calling and which song is playing.

Stereo Portable Handsfree HPM-83
A street-style headset with exceptional sound. Easy-to-use and comfortable to wear.

FM Music Transmitter MMR-70
Play your in-phone music through your car or home stereo.

Music Desk Stand MDS-65
At home or away, the MDS-65 is your portable stereo.

Stereo Bluetooth™ Headset HBH-DS200
Pair the HBH-DS200 with your phone and enjoy your music in crystal clear stereo.  Light enough to be worn without pulling on your ears, the headset receives music streamed from your phone using the latest Bluetooth™ technology.  You can accept or reject calls and control your phone’s music player, so your phone need never leave your pocket. Never miss a call because the phone pauses your music automatically the moment that a call comes in.

Stereo Portable Hands HPM-90
If you use your Walkman® phone for every day listening to music then this good-looking stereo headset is the perfect partner.  Designed to complement the vibrant Walkman® phone range, the HPM-90 is immensely practical too, allowing you to see incoming calls as well as track information.  Good looking and fun, this attractive headset has a high quality look with superior sound. 

Stereo Portable Handsfree HPM-83
Innovative is a sure way to describe this funky new Portable Handsfree. Designed for an active lifestyle, it has a strong, flexible neckband that gives good support and stability. It wraps behind your neck so won’t get in the way if you’re running or in the gym, and it also means you can wear just about any style of head gear at the same time. 

You’ll want to show off the metallic silver and black finish that give it a cool, premium look. With such a distinctive design and the superb sound quality, the HPM-83 is music to your ears in every way.

FM Music Transmitter MMR-70
Why make do with listening to what the DJ plays when listening to the radio?  With the MMR-70 you can play the music stored on your phone through your radio speakers.  The Player transmits the tracks over radio waves to your FM radio, with no need for wires or any other connection.  You simply plug the MMR-70 into your phone, choose an available radio frequency and off you go – uninterrupted music of your choice with no adverts or DJ chat.  The MMR-70 works at a range of up to 10 metres (between the phone and the FM Radio), it remembers the last frequency used for easy reconnection and is light and small enough to tuck neatly into your pocket or the glove compartment of your car. 

Music Desk Stand MDS-65
Turn your phone into a stereo system and share your music at home, at work or whilst travelling.  Either use it as a battery-powered standalone player or plug it in and listen through the speakers on your desk, catching up with the radio news or just enjoying music while you work.  The Music Desk Stand charges your phone while it’s cradled and its unique rotating system connector fits all current Sony Ericsson phones.  Designed to look great in any situation, with the MDS-65 you can easily make your phone your portable music jukebox.

© Sony Ericsson Mobile Communications AB, 2007.
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Sony Ericsson Mobile Communications serves the global communications market with innovative and feature-rich mobile phones, accessories and PC-cards. Established as a joint venture by Sony and Ericsson in 2001, with global corporate functions located in London, the company employs over 7,500 people worldwide, including R&D sites in Europe, Japan, China and America. Sony Ericsson celebrated the 5th anniversary of the start of the joint venture on 1st October, 2006.

Sony Ericsson is the global title sponsor of the Women's Tennis Association, and works with the Association to promote the Sony Ericsson WTA Tour in over 80 cities during the year. For more information on Sony Ericsson, please visit http://www.sonyericsson.com/