London, UK – 8th May – Sony Ericsson announces two new phones that are borne out of their designers love for the materials and colours found in the natural world. The Sony Ericsson T650 fuses illumination effects with a stainless steel finish and scratch-proof mineral glass, whilst the S500, a slim slider phone, reveals desktop and menu themes that change over time.

The Sony Ericsson T650 is all about detail. The illumination effects on the keypad and the sides of the phone interact with animations on the screen. As these animations move across the display they set off waves of light around the keypad, which stand-out against the reflective stainless steel finish.

Take a look at the Sony Ericsson S500 and expect the unexpected. Open the 14mm slim slider to reveal colour accents and ever changing desktop themes. You set the in-phone themes and external light effects to change when you want - with the seasons, as day turns to night or when the weekend begins.

“It’s the details that set these phones apart,” explains Steve Walker, Head of Product Marketing at Sony Ericsson. “Our designers have taken inspiration from nature and the Nordic light to produce phones that are beautiful to look at and alive with energy. They appeal to those that want to celebrate their individuality and express themselves through their choice of phone.”

Sony Ericsson T650

• Detail in design stainless steel casing and scratch-proof mineral glass display
• Alive with technology desktop animations linked to light effects on the keypad
• Without compromise 12.5 millimetre slim 3G phone with 3.2 megapixel camera and media player

Powerful by nature Advanced communications, multimedia functions and connectivity are all second nature to the T650. This slim 3G phone conceals a high performance feature set. The 3.2 megapixel camera with auto focus takes excellent shots, and the 1.9-inch, scratch-proof screen makes it easy to shoot and view your pictures. The mineral glass display is placed directly onto the screen, which makes the colours more intense, improves visibility in bright environments and widens the viewing angle of the screen up to 170 degrees.

As individual as you Once you have taken your pictures, the T650 lets you to share your memories with friends next door or family across the world. You can show your photos on the screen, attach them to messages or post them on the Web using picture blogging.

Designed for everyday When it comes to keeping you entertained, the T650 is a natural. Its media player lets you to listen to your favourite tunes wherever you are, and thanks to the latest Bluetooth™ technology it’s possible to stream music directly from your phone to a headset. A stylish accessory, such as the Stereo Bluetooth™ Headset HBH-DS980 is the perfect partner here and is also announced today.

Stands out within the crowd At just 12.5 millimetres thin, the Sony Ericsson T650 builds on the design heritage of the T610 and steps up as a no-compromise 3G phone that balances form with function.

The T650 will be offered in a choice of two colours – Growing Green and Midnight Blue – and will be a Dual mode UMTS 2100 -GSM/GPRS 900/1800/1900 phone.
It will be available in selected markets from Q3 2007.

Sony Ericsson S500

• Ever-changing themes and illuminations that change as day turns to night hidden illumination
• Style with substance 2.0 megapixel camera revealed when the slider opens
• Individual colours Mysterious Green and Spring Yellow

Intelligent design Beyond the Mysterious Green and Spring Yellow exteriors, effort has been made to bring design alive with the Sony Ericsson S500. The visuals on the desktop or phone menu can change automatically as the seasons pass or as day turns to night. Hidden illumination appears to highlight a certain event and the keypad glows with energy when the slim slider is opened.

Vibrant images Have fun taking shots with the 2.0 megapixel camera and share moments of your life as they happen. Take a picture of where you are and blog it straight away. You can also send pictures or video to any mobile phone or email address.

Style with substance The S500 offers more than stunning aesthetics. Add colour to your free time with a media player and expandable Memory Stick slot. So you choose what size of music library is right for you. You can even add a music accessory such as the Music Bluetooth™ Receiver MBR-100 and play your phone music direct through your home stereo. Play 3D games or access the Web browser for easy surfing on the move.

Joined up thinking The S500 arrives with everything you need to connect your phone to your computer. Transfer your favourite music from PC to phone using Sony Ericsson Disc2Phone music management software. Or move images from your phone to your computer without the need for any software. When the S500 is connected, it appears as a drive on your computer. It also features Bluetooth™ 2.0, giving you same fast, robust connection to other Bluetooth™ devices as the T650.

The Sony Ericsson S500 is a 14mm slim 2.5G slider phone (GSM/GPRS/EDGE 850/900/1800/1900), available in either Mysterious Green or Spring Yellow.
It will be in the shops in selected markets from Q2 2007.

At a glance:

Accessories

Facts and Figures

1) Facts and features may vary depending on local variant.
2) Talk and standby times are affected by network preferences, type of SIM card, connected accessories and various activities e.g. games. Kit contents and colour options may differ from market to market. The full range of accessories may not be available in every market.

© Sony Ericsson Mobile Communications AB, 2007.

The liquid identity logo, TrackID and PlayNow are trademarks or registered trademarks of Sony Ericsson Mobile Communications AB. Sony, Memory Stick Micro and M2 are trademarks or registered trademarks of Sony Corporation. Ericsson is the trademark or registered trademark of Telefonaktiebolaget LM Ericsson.
TrackID is powered by Gracenote Mobile MusicID. Gracenote and Gracenote Mobile MusicID are trademarks of Gracenote, Inc.
Bluetooth is a trademark or registered trademark of Bluetooth SIG Inc.
Picture blogging is powered by Blogger. Blogger is a trademark or registered trademark of Google Inc. Google is a trademark or registered trademark of Google Inc.
Java and all Java-based trademarks and logos are trademarks or registered trademarks of Sun Microsystems, Inc.
Other product and company names mentioned herein may be the trademarks of their respective owners.
Any rights not expressly granted herein are reserved.
Subject to change without prior notice.

Sony Ericsson Mobile Communications serves the global communications market with innovative and feature-rich mobile phones, accessories and PC-cards. Established as a joint venture by Sony and Ericsson in 2001, with global corporate functions located in London, the company employs over 7,500 people worldwide, including R&D sites in Europe, Japan, China and America. Sony Ericsson celebrated the 5th anniversary of the start of the joint venture on 1st October, 2006..

Sony Ericsson is the global title sponsor of the Women's Tennis Association, and works with the Association to promote the Sony Ericsson WTA Tour in over 80 cities during the year. The tour culminates at the Sony Ericsson Championships in Madrid, Spain, from 7 to 12 November. .

For more information on Sony Ericsson, please visit www.sonyericsson.com.